Your Mom Was Half Right About Sugar

From jaggery worship to cola confusion, let’s clean up the sweet lies we keep telling ourselves

Welcome to the fifth edition of Tastes like a Cheat Meal. You can read others here - https://newsletter.proskii.in/.

For first timers, this is Proskii’s weekly newsletter. Both me (Yash) and Rohit hate reading long emails / blogs, so we usually keep these short and promise to not spam your loving soul 

SACH MAI!! AMRITSARI CHOLE KULCHO KI KASAM

Oh Gawd Noooooo!!!

Over the past few weeks, we’ve been deep in R&D mode, testing sweetness levels for our cereal. Some batches were meh, others made us question our life choices.

But what’s funny is how much confusion there is around sugar itself.
Every time we tell someone we’re working on a cereal that tastes sweet without being sugar-loaded, the first reaction is always —

“Ohh matlab sugar free bana rahe ho?”

Not really.
Because sugar isn’t evil.
Ignorance is.

Let’s decode this sugar circus once and for all — Proskii-style 🍬

❌ Myth #1: “Fruit sugar is as bad as table sugar.”

Reality: Mango ≠ Maaza.

Here’s the deal — the sugar in fruits (fructose) doesn’t come alone.
It’s wrapped in a gift box of fiber, vitamins, and antioxidants, which slow down how sugar enters your bloodstream.

That means when you eat a mango, your blood sugar rises gradually, not like a rollercoaster. When you drink a cola, it’s basically a sugar tsunami hitting your system.

A massive Harvard study found people who ate more whole fruit actually had a lower risk of diabetes.

So next time someone compares mango to Coke, please offer them a biology textbook.

❌ Myth #2: “Honey and jaggery are healthier than sugar.”

Reality: They’re basically sugar in disguise, wearing ethnic wear to look more “natural.”

We love our honey drizzles and jaggery laddoos, but calorie-wise, they’re all the same:
👉 ~4 calories per gram.
👉 Same glucose and fructose breakdown.

Your body doesn’t see the difference between “organic forest honey” and “refined sugar.”
It just sees sugar.

And that “jaggery has iron” argument? Sure, but to meet 10% of your daily iron requirement, you’d have to eat 100 grams of jaggery.


That’s 380 calories of pure sugar — not exactly what your nutritionist meant by “natural sweetness.”

Moral of the story: Don’t make honey your hero. Make moderation your Broskii.

❌ Myth #3: “Sugar directly causes diabetes.”

Reality: That’s like blaming one samosa for your cholesterol. Cute theory, wrong science.

Type 2 diabetes is a team effort.
Your genes, weight, inactivity, stress, and diet, all gang up to mess with your body’s insulin response.

Sugar isn’t the lone villain, but it adds fuel to the fire, causing faster weight gain, inflammation, and fat buildup, which can eventually push your body toward insulin resistance.

So no, that one piece of cake didn’t “give you diabetes.”
But 15 years of eating like that without balance? That’s when the trouble starts knocking.

🏗️ Proskii Updates

🛠️ Work in PROgress:
We’re flying to Rajkot again this weekend to crack the toughest part of cereal R&D — flavouring and coating.

The base is finally where we want it, but nailing that perfect flavour balance is still on our to-do list. So, the food science team from Delhi and we are heading down for another marathon weekend of trials, tasting, tweaking, and hopefully, locking the final recipe.

If all goes well, the next update might just include the words “final formulation approved.” 🤞🥣

Cereals in PROgress

P.S : Early Broskiis get better access to the crunch, latecomers get FOMO. Join the waitlist here —> https://tally.so/r/w8RVXo

Thank you for reading till the end - You’re a sweetu

Also thank you for subscribing to the newsletter - sweetu x 2

We’re working hard taki aap CEREAL CHUNO, CHINI SE BHARE CEREAL KILLERS NAHI!!

See you next week