Hello there! Welcome to first edition of Tastes like a Cheat Meal. Both me and Rohit hate reading long emails / blogs, so we’ll keep it short and won’t spam your loving soul

SACH MAI!! AMRITSARI CHOLE KULCHO KI KASAM

Main Bite

You’ve probably noticed—we’ve been sharing a lot of behind-the-scenes reels as we build our business in public.

Building in public is not just a marketing strategy for us. The idea is to generate trust and relatability between you, me and Rohit even before the product is out there.

Most companies hide behind a logo. We don’t want to do that.

Food is one of those industry where trust is paramount.

Trust cannot be engineered overnight. Our competitors have put in decades and millions of dollars to achieve that.

Building in public and even writing this newsletter is our small step towards reaching that level someday.

The idea is to be transparent from Day 1, showing you every small detail behind the process of building to finally bringing the product to your table.

OUR WINS, LOSSES AND LESSONS LEARNED

The Real Us

Me and Rohit are typical ordinary middle class boys but with extra ordinary dreams. These BTS reels are just a way to showcase the real US.

Now that I’m typing this newsletter, reminds me of the time when both of us were sitting in a pub in London and discussing how we should do something together

Aakhir kab tak naukri karenge yaar, kuch toh karna hai khud ka !! - Typical londe bonding moment.

Tab, I thought, we’re drunk and might forget about all of this the next day and move on with our lives. Well, we did not and this newsletter is a testament to it!!

Btw, did I tell you, we are three co founders - Me, Rohit and Joey, our very own Chief Cuddling Officer.

Proskii Insiders

🛠️ Work in PROgress: After months of brainstorming with food scientists, we’ve finalised the ingredients for our high-protein cereal and started sourcing raw materials for lab testing. Now comes the real challenge—putting them to the test in IIT Delhi’s food science labs to perfect taste and texture. Meanwhile, we’re also diving into the packaging design for our cereal box. Check out the initial wireframes below! Exciting times ahead, and we’ll keep you posted on our progress in the upcoming editions. Stay tuned!

👏 Appreciation: Since the time we’ve launched online, people have written some great stuff that definitely brings a smile after a tiring day.

Here are some comments that made our day

🎞️ Reel of the week: Here’s the reel that me and Rohit used to launch our newsletter. A bit difficult to convince Rohit that we need to do silly stuff to promote ourselves but you can see he’s a natural actor. Many more to come………

🧑🏼‍🤝‍🧑🏻 People: We’re looking for people to join us - hit us a DM on insta or email at [email protected]

Thank you reading till the end - You’re a sweetu

Also thank you for subscribing to the newsletter - sweetu x 2

We’re working hard taki aap CEREAL CHUNO, CHINI SE BHARE CEREAL KILLERS NAHI!!

See you next week