What Nutrition Labels Don’t Tell You (But Should).

Welcome to the forth edition of Tastes like a Cheat Meal. You can read others here - https://newsletter.proskii.in/.

For first timers, this is Proskii’s weekly newsletter. Both me (Yash) and Rohit hate reading long emails / blogs, so we usually keep these short and promise to not spam your loving soul 

SACH MAI!! AMRITSARI CHOLE KULCHO KI KASAM

👀 Bro, You Ever Actually Flipped the Pack?

Let’s be honest—most of us buy food by just looking at the big bold words on the front:

👉 “High-Protein”
👉 “Low-Fat”
👉 “Sugar-Free”

And we toss it in the cart, feeling proud of our so called ‘healthy choice’😎

But here’s the truth no one tells you:
Those labels? Marketing.

The real story is hiding on the back.

When me and Rohit started digging deeper into labels (mainly because we felt scammed by “high-protein” cereals 🙃), we realized:

🤯 They’re playing us, bro.

So here’s a quick crash course to stop getting fooled:

💪 1. “High-Protein” – Kahaan Se?

Here’s the trick:
Legally, to call something “high-protein” → it just needs 20% of its calories from protein.

That might sound decent… until you realize:

✅ It doesn’t mean “a lot” of protein overall
✅ It doesn’t mean complete protein (all 9 amino acids)
✅ It doesn’t tell you the quality of the protein

👉 Many brands literally just toss in cheap soy powder to bump up the numbers, but you’re still missing better protein sources.

PDCAAS score matters. A protein’s digestibility and amino acid profile determine how useful it actually is for your body.

Example:

• Whey protein = 1.0 (perfect score)

• Soy = 0.9 (decent)

• Oats = 0.57 (meh)

So, if your “high-protein oats” are oats + soy powder, you’re eating two incomplete protein sources blended together → not the same as getting complete protein.

🥛 2. The “Protein Boost” Trick You Should Know

Ever seen a cereal pack scream “20g protein per serving” — and thought, wow, that’s a lot?
Look closer.

Many brands quietly include milk protein in their claims.
On the pack you’ll see something like:

“20g protein — when eaten with 250ml milk.”

So the cereal alone may only have 5–7g protein, but the big number on the front comes from what you add yourself.

It’s like saying:

“This cereal has 63g of protein!”
…when eaten with milk and two scoops of whey.

The number sounds great but doesn’t reflect what’s actually in the cereal.

👉 Always check the nutrition panel for protein per 100g — that’s the true measure of what the product delivers on its own.

🍬 3. “Sugar-Free” vs. “No Added Sugar” → They’re NOT the Same

When it comes to food labels, these two sound similar—but they mean VERY different things (the government actually regulates this):

✅ “Sugar-Free” → Means less than 0.5g sugar per serving. But brands can use artificial sweeteners (like sucralose, aspartame, etc) to make it taste sweet.

✅ “No Added Sugar” → Means no sugar was added during manufacturing → BUT it can still contain natural sugars.

👉 Translation?
A product can legally say “no added sugar” and still be naturally sweet (because sugars are already in the ingredients).

✅ “No Added Sugar” ≠ “Sugar-Free” → It just means nothing extra is added on top of what’s naturally in the ingredients.

🚨 Quick Takeaways (Bro-To-Bro Cheat Sheet)

✅ Don’t trust the big claims on the front
✅ Flip the pack and read the ingredients
✅ Check protein quality, not just grams
✅ Watch serving size scams
✅ Know the sugar wording

P.S : Next time you’re in the cereal aisle, flip the pack. Pretty soon you’ll find Proskii (the one’s lable that actually makes sense)

🏗️ Proskii Updates

🛠️ Work in PROgress:
Last week, we ran our first commercial trial, essential trial on a larger scale in an factory setup.

Until now, all our tests were done on a small lab scale. This trial was designed to understand the exact temperature, moisture, and raw material proportions needed to manufacture at a larger scale.

The process ran in two phases:
1️⃣ Creating the cereal base — made from protein.
2️⃣ Adding the coating layer to complete the product.

This was a critical step towards moving from R&D to real-world production.

More updates coming soon on our Instagram as we continue to refine and scale.

P.S : Early Broskiis get better access to the crunch, latecomers get FOMO. Join the waitlist here —> https://tally.so/r/w8RVXo

Thank you for reading till the end - You’re a sweetu

Also thank you for subscribing to the newsletter - sweetu x 2

We’re working hard taki aap CEREAL CHUNO, CHINI SE BHARE CEREAL KILLERS NAHI!!

See you next week