The Great Guilt-Free Scam (We Said It.)

Welcome to the Eighth edition of Tastes like a Cheat Meal. You can read others here - https://newsletter.proskii.in/.

For first timers, this is Proskii’s weekly newsletter. Both me (Yash) and Rohit hate reading long emails / blogs, so we usually keep these short and promise to not spam your loving soul

SACH MAI!! AMRITSARI CHOLE KULCHO KI KASAM

Every other food label now screams “Guilt-Free”, “Zero Guilt”, or “Eat Without Regret”.
Sounds amazing… until you actually taste it and end up on a GUILT-TRIP for real.

Somehow, “guilt-free” has become code for:

• Snacks drier than your hostel-mess roti

• Sugarless cereals that taste like fever-wali khichdi

• Protein bars that feel like wet mud shaped into a rectangle

We get it. We’ve tried them all. Rohit has suffered the most, man nearly teared up over a “guilt-free” chocolate bar once.

A few highlights from his trauma archive:

That “healthy” muesli so flavourless he couldn’t finish the bowl (basically plain cereal with a whey perfume)

Those fancy imported shakes that start strong… then slap you with a chemical aftertaste and bonus bloating

And don’t get him started on those “air-fried guilt-free” chips. Texture, taste — total betrayal.

Here’s the deal: guilt-free shouldn’t taste like punishment

💡 The Problem with Most “Guilt-Free” Foods

They cut sugar, not sadness 
Brands proudly remove sugar but then dump in artificial sweeteners that taste like a science experiment gone wrong.

Protein ≠ Pleasure (apparently).
High-protein “health” cereals are often so dry and grainy, you start missing your hostel ki daal
Yes — that daal.

Healthy = boring? Nah
Who decided that nutrition must taste like dal without salt?
Who signed that contract?

🥣 Our Take: Guilt-Free Can Be Delicious

At Proskii:

No artificial sweeteners
Clean, simple ingredients
Protein that actually works for your body
Taste that doesn’t make you fake-smile while chewing

Translation? You can eat guilt-free without gagging or trauma flashbacks

⚡ Broskii Cheat Sheet

✅ Guilt-free ≠ tasteless
✅ Protein should be clean and tasty
✅ If it feels like a punishment, it’s not worth it

🏗 Proskii Updates

🛠 Work in PROgress:
We’re taste-testing cereal again and again (and again 😅).
The goal stays the same: high protein + actually tasty.
Healthy shouldn’t make you gag

📷 Behind-the-Scenes:

P.S : Early Broskiis get better access to the crunch, latecomers get FOMO.

Join the waitlist 👉 https://tally.so/r/w8RVXo, before your mom hands you another sugarless atta biscuit🍪😜

Thank you for reading till the end - You’re a sweetu

Also thank you for subscribing to the newsletter - sweetu x 2

We’re working hard taki aap CEREAL CHUNO, CHINI SE BHARE CEREAL KILLERS NAHI!!

See you next week :)