Welcome to the 2nd edition of Tastes like a Cheat Meal. You can read others here - https://newsletter.proskii.in/

Rohit and I can’t stand it when someone starts to preach us what to eat and what to do with our health. So this edition will not be about preaching you but instead a bro to bro conversation—real talk, no BS.

Main Bites

🤔 “Is Protein only for people like Salmon Bhai?”

Let’s be real—when you hear the word protein, you probably think of dudes like salmon bhai in tight gym tees chugging whey shakes, flexing in the mirror and saying

“Jab tak protein na jave, tab tak body na bane!” (Idk why does he sound Haryanvi)

But here’s the thing: Protein is not just for gym bros (or gym didis). It’s for literally everyone—whether you deadlift or just lift your laptop every morning.

And I know what you’re thinking… "But I don’t even work out, why do I need protein?"

Good question. Here’s why even your dadi needs it:

✅ Not just for biceps – Protein keeps your bones, skin, and even hair healthy (yes, even that receding hairline).

✅ Energy booster – Ever felt sleepy AF at 11 AM? Yeah, blame your carb-heavy, protein-less breakfast.

✅ Faster metabolism – Your body burns more calories at rest when you eat enough protein.

✅ Snack cravings? – Protein keeps you full, so you don’t attack the fridge every 2 hours.

✅ Muscles, duh – Even if you don’t lift, your body still needs muscle to function properly.

📊 So How Much Protein Do You Even Need?

There’s a simple formula (don’t worry, no maths class vibes here):

Gym-goers/Athletes: 1.2 - 2.0g per kg of body weight
Sedentary Lifestyle (Work-from-home warriors, office folks): 0.8g per kg
Older Adults: 1.0 - 1.2g per kg (because muscle loss speeds up with age)

Example: If you weigh 70 kg and live a sedentary lifestyle, you still need 56g of protein daily!

Just for my mom: Mummy that’s roughly 8 bowls of dal (so just one bowl of dal won’t do the justice - sorry mummy!)

If you're undereating protein, your body will remind you in ways you might not even realise:

Short-Term Effects:
🥱 You’re always tired – Your energy crashes faster than your Monday motivation.
🍕 Constant snack cravings – Because your body is literally begging for better fuel.
🐌 Slow metabolism – Your body starts conserving energy (aka, storing fat).

Long-Term Effects:
💪 Muscle loss – Your body starts breaking down muscle instead of fat
🦴 Weak bones & joints – More injuries, more pain, not fun.
😵 Brain fog – Ever walked into a room and forgot why? Yeah.
🩸 Poor immunity – Your body struggles to repair itself, making you fall sick more often.

PS: I’m not using Chat GPT, it’s just I like using emojis in general :)

Proskii Insiders

🛠️ Work in PROgress:
We’ve begun taste trials for our protein-packed cereal at IIT Delhi’s food labs. Fun fact: The first batch tasted like a mix of protein powder and sadness. Don’t worry, we’re improving it. I’ll (Yash) will be heading down to Delhi in April to finalise manufacturing and packaging vendors whilst also taste a couple of samples that have been prepared so far.

👏 Community Love:
Your comments keep us going! Here are some shoutouts from people who get what we’re building.

🎞️ Reel of the Week: When Founders Try to Dance 😂

So, here’s the thing… convincing Rohit to do the Kendrick Lamar NFL dance trend was harder than figuring out our protein formulation.

But guess what? We did it. In a grocery store. On a rooftop bar. In public. (Yes, people stared. No, we didn’t care - probably thodu sa cared :))

Was it smooth? Nope. Was it fun? 100%.

📩 Our Waitlist is LIVE!:

If you’ve made it this far, you’re officially cool enough to be among the first to try Proskii. 🎉

We’re dropping limited early access before launch, so if you want to be the first to taste the high-protein cereal that doesn’t suck, sign up now!

Join the waitlist here: https://tally.so/r/w8RVXo

🧑🏼‍🤝‍🧑🏻 Join Us!
We’re looking for people who want to be part of Proskii. DM us or email [email protected].

Thank you reading till the end - You’re a sweetu

Also thank you for subscribing to the newsletter - sweetu x 2

We’re working hard taki aap CEREAL CHUNO, CHINI SE BHARE CEREAL KILLERS NAHI!!

See you next week