Protein Math for Real People (Not Fitness Influencers)

Hello Broskiis! Welcome to the seventh edition of Tastes like a Cheat Meal. You can read others here - https://newsletter.proskii.in/.

For first timers, this is Proskii’s weekly newsletter. Both me (Yash) and Rohit hate reading long emails / blogs, so we usually keep these short and promise to not spam your loving soul

SACH MAI!! AMRITSARI CHOLE KULCHO KI KASAM

Everywhere you look - gym bros, fitness reels, even your neighbour’s cat … everyone’s suddenly screaming “Protein! Protein!”

But how much do you actually need before your kidneys start filing complaints?

Let’s find out with this sweet 2 mins read 👇

🍳 The Protein Basics

Protein = your body’s building blocks. It repairs muscles, skin, hair, nails, and even helps make hormones and enzymes.

But more ≠ always better

Science says:

🧍‍♀ Average adult → 0.8g per kg of body weight/day → (70kg person = ~56g protein/day)

🏋‍♂ Active folks → 1.2–1.6g per kg/day → (70kg = 84–112g protein/day)

❌ Beyond 2g per kg/day = usually no extra benefits — and if you already have kidney issues, it can cause strain.

👉 Moral of the story: protein shakes ≠ Pepsi. Don’t overdo it

⚠ The “High Protein” Trap

Today, everything screams High Protein! from cookies to water (and even momo) But here’s what they don’t tell you:

• Your body needs consistent, not infinite protein.

• Too much processed meat or “protein junk food” isn’t heart-friendly.
  The real magic = balanced meals + movement + recovery.

Basically, don’t let marketing decide your macros😎

🌱 Plant vs Animal Protein

While one might suit someone and other might not, both are cool

It’s not about which protein, it’s about how much and how consistently you get it.

🥣 The Proskii POV

You’re probably thinking, “wait, aren’t you guys building a high-protein cereal?” Yes. But here’s the difference:

We’re not chasing 18g protein just to flex on the label. We’re building cereal that actually respects your body and your taste buds

Because macros mean nothing if healthy breakfast tastes like dirt

Our recipe? 🥄 Clean || Balanced || Real

No sugar traps. No fake health halos. Just honest fuel that keeps up with your busy mornings

Transparency > Trend. Always.

🏗 Proskii Updates

🛠️ Work in PROgress:

It’s Rohit’s last working day in London before he officially moves back to India in the first week of November — a huge leap, leaving everything familiar behind to go all-in on what we’re building. Emotional, exciting, and just a little terrifying (in the best way).

Meanwhile, Yash is in Hyderabad, catching up with old friends at ISB Hyderabad making them try our cereal samples and gathering early feedback for what’s next.

One chapter closing, another one beginning — all in the name of better breakfast.

🧑🏼‍🤝‍🧑🏻 People:

We’re looking for performance marketers and video editors to join us - hit us a DM on instagram or email at [email protected] 

P.S : Early Broskiis get better access to the crunch, latecomers get FOMO. Join the waitlist here → https://tally.so/r/w8RVXo 

Thank you for reading till the end - You’re a sweetu

Also thank you for subscribing to the newsletter - sweetu x 2

We’re working hard taki aap CEREAL CHUNO, CHINI SE BHARE CEREAL KILLERS NAHI!!

See you next week ;)